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Facebook versus SnapchatThe War Wages On

Facebook is a long time admirer of Snapchat having tried to acquire the company for $3 billion in cash back in 2013. The reasoning at the time was clear; Facebook’s market share in the teenage demographic was slipping as more and more new users adopted Snapchat as their social medium of choice. Snapchat ignored the advances which surprised the tech industry and Facebook changed their tactics to cloning the Snapchat model.

In 2014, they launched Slingshot, a direct competitor to the Snapchat model but it didn’t make it past year one. In 2015, Facebook undertook large-scale testing of self-destructing chat in Messenger. They rolled this out further in 2016 and components are still present in Messenger today.  

Last year, Facebook brought in their version of Snapchat stories via Instagram stories. This venture has been a massive success in  ....

Ranking the best Superbowl adsWho Stole the Show?

It's that time of year! Sunday, February 5th. At NRG Stadium in Houston, Texas. The biggest players, the biggest hitters, the long-planned tactics, all patiently awaiting the execution. With over 110 million tuning in this is where the best of the best come to play. Pepsi vs Coca Cola; McDonalds vs Wendy's; the cream of the cream in global brands lock horns in their quest to achieve Superbowl history. The stage is set for dreams to become realities and we are expecting some epic showings coming our way. In advance of the 2017 competitors putting it all on the line, let's look back at some of the best Superbowl commercials of all time. 

 

5. Reebok “Office Linebacker with Terry Tate” (2003)

Watch video here

Watch as linebacker Terry Tate tears up the office tackling various  ....

Market ResearchWhy is it Important for Your Business?

Ask people what marketing means and you will get a different answer every time. In fact, the second result on a Google search for “marketing definition” is a landing page with 72 different definitions. In simple terms it’s the conversation between a brand and customer to increase the brand’s value to the customer. Ask people what effective marketing means and you might not get an answer! What makes one marketing campaign perform better than another? Often the answer is in research, a component of marketing activity that lacks the sexiness of the creative but deserves all the praise when a campaign is a success.

Research is simply the process of gathering information to make informed decisions. Research, done right, reduces risk. The question is what information to collect and what decisions to make. The main areas a brand should focus  ....

Influencer MarketingThe New Digital Phenomenon

A study by McKinsey found that “marketing-induced consumer-to-consumer word of mouth generates more than twice the sales of paid advertising.” Influencer marketing now affords marketers the opportunity to exploit word of mouth on a much grander scale and through personalities whose word carries more weight with their audience.

What is influencer marketing? Simply, it refers to the marketing a product or service through an individual who is deemed to have an influence by marketers through their following. The influencer’s endorsement of the product/service of the marketer is hoped to have a significant impact on awareness, engagement and sales. It’s a relatively new digital phenomenon and a highly lucrative one that we will now investigate.

So why are we influenced by individuals online? In everyday life we look to other people to help us with our purchasing decisions. 92% of consumers  ....

Social Media Usage in IrelandWhich Media for Your Brand?

If you work with a brand it's important to have a basic understanding of the social media channels that are out there and how they are used. Most brands will have a presence on certain social media, often selected due to perceived popularity or out of a fear of not being present on said medium. But is your brand actually present on the social media that your target demographic is on? Almost 70% of Irish social media users follow brands and businesses on social media. Your brand needs to be available to its users on the media they have made home. 

Here is a quick run down of social media usage statistics in Ireland (Source):

  • 67% of Irish people are on Facebook;
  • 28% are on LinkedIn;
  • 27% are on Google Plus;
  • 25% are on Instagram; 
  • 25% are on Twitter;
  •  ....