Do you notice how relaxed you feel in a green room? Or how bright yellow flowers can instantly lift your mood but the sight of red can send your pulse racing?
In fact, there is no escaping color. It is all around us, continuously affecting our thoughts and emotions. We even use colors to describe how we are feeling in everyday sayings like “seeing red”, “feeling blue” or being “green with envy”.
But what does this “psychology of color” have to do with you, your business and your website?
Quite a lot as it turns out.
In fact, you need to carefully consider the colors of your website and your entire brand identify. Not only for the psychology of color that is at play but also for the associations that are evoked.
Even allowing for cultural differences, there is a potent relationship between emotions and colors.
Take a look at your website color scheme for a second. Do you know what your website and brand identity colors are saying about you and your brand?
Are they communicating your message correctly? Or are they scaring off your customers?
You’d be surprised by how many businesses don’t put a single thought into their brands color scheme or learn why certain colors are better than others for encouraging engagement and sales.